Why is a Crisis Communications Strategy Critical for Multifamily Affordable Housing Organizations?
Communicating through a crisis is challenging for even the most well-prepared housing organization, especially if the media are involved. That's because, when emotions are running high, it's easy to say things that can erode stakeholder trust, damage your organization's reputation, or even expose you to liability. Fortunately, there is plenty you can do to prepare. Check out the crisis communications resources for affordable housing organizations below.
"As highly visible as multifamily affordable housing providers are, creating and training to multiple crisis communications scenarios is essential."
—David Oates, founder, Public Relations Security Service
Crisis Communications on the Blog
Read our crisis communication expert's tips for housing organizations.
Crisis Communications Checklist
Use this handy checklist to guide your crisis communications planning efforts.
Crisis Communications Tip Sheet
Our top tips for communicating through a crisis.
HAI Group Has You Covered
If you experience a coverage-related crisis that attracts media attention, HAI Group can help offset the cost of hiring a crisis communications firm. HARRG and HAPI policyholders receive $15,000 per policy toward the service, which we can pay directly to the firm of your choosing. There's no additional charge and the payment is not subject to a deductible.
Want to learn more?
Create a Business Continuity Plan
Use this powerful tool to create a crisis-planning document tailored to your organization. HAI Group policyholders can access the plan for free. (Create an account, then select that your organization is a member of HAI Group.)
"Any organization can prepare for a crisis communications event. More important, they should. Few do, and it's why so many organizations come under intense scrutiny."
—David Oates